THE PARTENOPE RITUAL
Discover the Ritual
The Partenope ritual was created to bring intention, refinement and daily presence into the modern man’s routine. Rooted in Italian grooming culture, it combines professional performance with hair-strengthening care and our signature Sea Shine effect the brand is known for.
This ritual was developed for two types of men:
those who need structure and long-lasting definition, and those who need lightweight control without weight or constant adjustment.
The balance of both led to Partenope’s clean, performance-driven formulas.
Step 1: Shape
Sea Shine Styling Gel
Applied on clean, damp hair, our strong hold styling gel creates the foundation of the style: structured, polished and long-lasting.
Professional grade polymers provide strong, humidity-resistant hold, while Vitamin B5 supports softness and overall hair feel.
This first step establishes the controlled base that defines the ocean shine look.
How to use:
Work a small amount through damp hair and shape until the desired style is achieved.
Step 2: Set
Strong Hold Shining Spray
Shining spray is designed to lock the shape in place with a polished, controlled finish.
Unlike traditional mists, it applies with more substance, smoothing the hair fibre and reinforcing hold with flexible film-forming polymers.
Amodimethicone adds refinement and gloss, while Keratin supports the look of stronger, more resilient hair.
How to use:
Apply to dry hair from 20–30cm away. Allow a few seconds for the finish to set.
The spray can also be used on its own as a complete styling solution for finer hair types or for those who prefer lightweight control without gel.
Step 3: Finish
The Ocean Sea Shine Effect
When the style is shaped and set, the finish develops naturally: a clean, polished, sea-water gloss inspired by the Italian coast.
This glossy, controlled look became a signature within Partenope’s community and remains one of the primary reasons the ritual was created.
The finish is understated yet noticeable, refined yet effortless.
A final expression of Italian grooming.
A Ritual Designed for Real Life
Sea Shining Styling Gel offers structure and definition.
Strong Hold Shining Spray provides control and polish, whether used alone or layered over gel.
Together, they form a simple, effective ritual designed to withstand long days, changing weather, movement, studio conditions and everyday life.
The Partenope ritual elevates daily grooming into a moment of intention and presence, offering men a clean, modern system that supports both style and hair integrity.